Tuesday, May 9, 7:00 - 9:30 a.m.

This event has passed.

Join us for the Dane Buy Local May Breakfast at The East Side Club

Maximize your Partnerships through Marketing Strategy —- Amber Swenor, Strategic Partners Marketing

Many small businesses rely on business and community partners to share leads, cross-promote and sometimes team up together on events. Are you maximizing those partnerships as strategically as possible to get the most return for both you and your partner? In this presentation, we will discuss how to develop stronger partnerships, how to make the most of your partnerships and to use content and digital marketing strategies to better promote events and deepen your partnerships.

  1. Aligning yourself with strategic partners and organizations
  2. Making the most of those relationships including DBL
    • Posting on blog, jobs board, more 
  3. Marketing strategies
    • Content
    • Digital
    • Social 
  4. How to cross promote through various forms of marketing including
    • On Facebook Live
    • Cross Promotional event
      • Cross tagging online
      • Effective use of hashtags
      • Public Relations Efforts

7:00 - 7:45 a.m. - Doors open and networking

7:45 - 9:30 a.m. - Breakfast program

~9:45 a.m. - Optional membership orientation. This orientation is open to new members, current members looking to get the most out of your membership, and those interested in membership.

Event Sponsor: M.O.D. Media Productions

Hosted by: The East Side Club

Food provided by: Rosie's Coffee Bar & Bakery

The East Side Club

3735 Monona Dr.
Madison, WI 53714